01
Travel Book
This book was created for a travel website company, even though all their business was conducted via their website they were getting feedback from their high-end travel clients that they wanted something to show their friends when talking about the business. This provided an opportunity to make a luxury travel book showcasing some of their top itineraries. I wanted minimal text that would give the photos a chance to speak on their own, for a travel book, words just don't do a location justice. This one was all about the photography.
It was a 50-page perfect bound book, printed on heavier, slightly textured cardstock to give it a robust feel in the hand. The cover was printed on plastic coated heavy cardstock, again, for that extra tactile experience conveying high-end luxury.
02
Company Brochure
The Friday Health Plans annual brochure is an 8 page brochure meant to illustrate all their health insurance plan benefit information to their member and broker audience. What makes this brochure unique in the industry is that for the past 2 years we've selected local artists from the states we do business in to design the cover artwork. I managed the call for artwork, art selection, and handled the materials submission process, as well as guiding the overall look and design of the brochure, the language translation process and all the printing and shipping logistics. Each large brochure also had a smaller abbreviated trifold version that matched its content.
03
Promotional Tri-fold Brochure
This small business was in need of a branding redesign as they were pivoting from being a one-stop-shop photo biz to something completely niche, contemporary and high-end. They needed a brochure with a tangible luxury feel not only to convey their image but also because their client experience was very sensory and tactile. This piece is an 8x8" square trifold design, printed on cardstock with a plastic coating that gave it a velvety feel and satin finish.
04
Banners/Signs
From trade show booths to rodeo flags, I feel like there hasn't been a sign/banner format that I haven't done...but I'm certainly up for the challenge!
